Challenge
The source images had strong individual moments, but no world between them. The job was to connect ten frames into one journey with consistent scale, atmosphere and visual logic.
My contribution
I set the visual direction, developed the environments and moodboard, designed the transitions, and built the first 3D scene used to establish composition and scale for production.
Key design decision
Interaction was used as emphasis, not as a constant mechanic. We kept one focused interaction for the war sequence, where participation actually added to the story.
The source material, interaction and direction behind the experience.
Story frames
Ten separate source images translated into one continuous world.Awwwards design rating
Design score awarded to the IVRESS brand experience.FWA points
FWA score for the IVRESS brand experience.
Monumental scale
Large forms, deep negative space and isolated light make the environments feel larger than what is visible on screen.
From frame to world
The original images set the story beats. I expanded them into a wider vocabulary of arches, silhouettes, suspended structures and distant light.
One visual anchor
However dense a scene became, it kept one immediately readable focal point.
Monumental scale
Large forms, deep negative space and isolated light make the environments feel larger than what is visible on screen.
From frame to world
The original images set the story beats. I expanded them into a wider vocabulary of arches, silhouettes, suspended structures and distant light.
One visual anchor
However dense a scene became, it kept one immediately readable focal point.
Let’s talk about the work.
Want to discuss Ivress or a related challenge? Send me a note.
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