Challenge
The company already had real operational credibility, but very little of it was visible online. The redesign needed to feel current without losing the practical character of the business.
My contribution
I redesigned the identity and website, structured the service narrative and edited the facility footage used across the experience.
Key design decision
Show the operation instead of describing it. Facility photography, logistics diagrams, figures and process footage became the proof.
Result
The site makes the services, process and location advantages easier to understand while giving the business a more current identity.
Design iterations, service structure and the customer journey behind the site.
Layout iterations
Desktop and mobile explorations across the full site.Service modules
Different services organised inside one consistent experience.Journey stages
The operational flow translated from arrival through outbound.
Real operation
The facility, equipment and daily movement stay at the centre. The working environment is the evidence.
Edit direction
Wide shots establish scale and location. Tighter details bring pace, process and people into the sequence.
Role in the site
Motion turns claims about speed and logistics into something visible.
Real operation
The facility, equipment and daily movement stay at the centre. The working environment is the evidence.
Edit direction
Wide shots establish scale and location. Tighter details bring pace, process and people into the sequence.
Role in the site
Motion turns claims about speed and logistics into something visible.
Let’s talk about the work.
Want to discuss Ice Cold Storage or a related challenge? Send me a note.
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